Do You Remember Rock 'n' Roll Radio?
AM radio has been marginalized over the decades into a continuum of right-wing clowns and sports talk.
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Tangents aside, there are occasional outliers on the AM dial that have resisted talk radio. WMTR, based in North Jersey, plays “classic oldies,” music for those of us who grew up between the Eisenhower and Carter administrations. Yeah, there are plenty of commercials and traffic and weather updates. Ski condition reports in the winter. And if you're listening while driving, you'll experience those waterfalls of static that occasionally wash over the broadcast.
But the station owns a playlist that defies expectations.
As part of a national chain of radio stations, there must be algorithms at
work, but it seems programmed to purposely feel not like the spoon-fed comfort
food one can expect on any of SiriusXM’s “oldie” channels.
Forgotten instrumentals? Here comes Cast Your Fate to the
Wind by Sounds Orchestral. Obscure doo-wop? Morse Code of Love by
the Capris. Novelty tunes like The Purple People Eater. Pure schlock
like Danke Schoen. You Keep Me Hangin' On by the Vanilla Fudge. Love
Or Let Me Be Lonely by The Friends of Distinction. The Cookies’ Chains.
Out of nowhere, Thunder Road. WMTR can almost – almost – feel like
free-form radio at times.
A shuffle through such a wide playlist creates strange bedfellows. You can bear sitting through Helen Reddy’s divorced mom saga You and Me Against the World if it’s followed by Billy Preston’s Will It Go Round in Circles. It works the other way as well: Nobody wants to come off Eight Miles High into Who Put the Bomp. Another strange transition was Wonderful! Wonderful! by Johnny Mathis leading into Wild Cherry’s Play That Funky Music.
But reconsider the seemingly randomness of playing those two records back-to-back: Mathis, an African American sounding safely Caucasian with a record produced
by Mitch Miller and featuring the Ray Conniff Singers, followed by an all-white
funk band doing a Rick James imitation on a song that went to #1 on the
Billboard R&B charts.
If it’s an algorithm, it has a sense of humor.